{epub download} The Matchmakers: The New Economics of Multisided Platforms

The Matchmakers: The New Economics of Multisided Platforms. David S. Evans, Richard Schmalensee

The-Matchmakers-The-New.pdf
ISBN: 9781633691728 | 256 pages | 7 Mb

• The Matchmakers: The New Economics of Multisided Platforms
• David S. Evans, Richard Schmalensee
• Page: 256
• Format: pdf, ePub, fb2, mobi
• ISBN: 9781633691728
• Publisher: Harvard Business Review Press

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Free ebook downloads for ebooks The Matchmakers: The New Economics of Multisided Platforms in English 9781633691728 MOBI

Amazon. Alibaba. Facebook. Uber. These types of businesses—known as platforms, or multi-sided markets—are driving the economy more than ever. In an environment where markets, consumers, and technology are ever changing and increasingly interdependent, these businesses, which bring together a number of groups who need each other and make it easy for them to work together, are essential. But platforms operate very differently than traditional, one-sided businesses (like, say, grocery stores), and their logic can seem not only counterintuitive but downright counterproductive. Think about a traditional platform like a mall, which connects many different customers to many different stores. They charge their largest stores—the anchors—the lowest fees, while they charge smaller retailers and kiosks higher fees (and they don’t charge customers at all, even though they could conceivably charge for something like parking). That pricing structure makes sense, even though it may seem discriminatory, because the anchor stores are key to getting customers to show up. But there are still more twists and turns to how platforms operate. Plus, while the platform business model may seem appealing, it can be difficult to know if you should transform your business and—even if you should—how to do it. Yet companies that transform their pricing practices, incentive plans, and organizational structures are today’s power brokers. In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze platform businesses and discover their principles, explain the logic of platforms and how to analyze your own opportunities. Rich with stories from the platform winners as well as from those who mismanaged the transition, Matchmakers will be the one book readers need in order to navigate the appealing but confusing world of multi-sided markets.

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("The recognition that many markets are multisided leads to new and interesting positive and normative . attend periodic matchmaking sessions. 25 See David S. Evans, The Antitrust Economics of Multi-Sided Platform Markets, 20 YALE J. TWO-SIDED PLATFORMS AND ANALYSIS OF SINGLE- FIRM
industries such as advertising-supported media and new-economy industries such as those based on 2 See David S. Evans, The Antitrust Economics ofMulti-Sided Platform Markets, 20 YALE J. REG. On-line matchmaking, speed dating  Microsoft, Antitrust and the New Economy: Selected Essays - Books
Microsoft, Antitrust and the New Economy: Selected Essays. David S. Evans . 2. $37.50 $30.00. The Matchmakers: The New Economics of Multisided Platforms. Invisible Engines: How Software Platforms Drive Innovation and
Software platforms are the invisible engines that have created, touched, or transformed nearly . The Matchmakers: The New Economics of MultisidedPlatforms. MATCHMAKERS: THE NEW ECONOMICS OF MULTI-SIDED
Amazon. Alibaba. Facebook. Uber. These types of businessesknown asplatforms, or multi-sided marketsare driving the economy more than ever.

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